Wednesday, January 4, 2012

A Tequilla Interlude

Picture a group of marketers sitting around a table.

"I think we've gone as far as we can with pretty glass bottles for justifying expensive tequilla."

"Yea, those vodka guys have it so easy.  Every 3 months they come out with a new flavor to maintain their buzz.  Imagine, marshmallow vodka!"

"So what we need is a new product line extension."

"Tequiza didn't work out so well."

"And all those alcopops don't actually use tequilla, they use flavored malt beverage.  I miss Zima"

"Stay on topic.  Okay, consider this, the money is in drinks people can use to make cocktails at trendy clubs, and for us that means young blanco tequilla.  But the better profits are in the more prestigious aged lines."

"So what we need is a blanco we can charge anjeo money for."

"Yes.  In a nice bottle."

"What if we took anejo and filtered out all the aged taste qualities..."

"Wait, wait!  We can use crappy tequilla that technically qualifies as aged but sucks, 'cause we're gonna filter out all the character anyway!"

"That is so fucking money."

Ladies and gentlemen, I haven't tasted this.  I am speaking out of ignorance.  But can't you just picture it?

Don Julio Anejo Claro.  So embarrassing it isn't even listed on the Don Julio Website.

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